AI sales agent
An AI sales agent that gets you to the first real conversation.
Most of a small team's selling time goes on the part before the call: finding people, writing to them, chasing replies. Siela's AI SDR does that on LinkedIn, X and email from your own accounts. When someone is ready, it shares your booking link, and the Call Agent can join that first Zoom, Meet or Teams call to qualify them and send you a report.
Find founders of 10 to 50 person SaaS companies who recently raised, and get me qualification calls.
Found 14 who fit and recently raised; 9 are hot, and messages to them go out on LinkedIn today. Two people asked for a time, so I sent them your booking link. Send the Call Agent to either call and it will qualify them for you.
2 calls requested
What an AI sales agent does
An AI sales agent handles the repeatable parts of selling: finding prospects, writing first messages, following up, booking meetings and, in some cases, running the first call. It works from your accounts and your rules, and hands the person to you once there's real interest.
In Siela, that work is split between two agents and two built-in tools:
- The AI SDR finds people who fit your customer and show a fresh reason to buy, scores each one hot, warm or cold, and writes to them on LinkedIn, X and email. It follows up, and stops when they book, say yes, say no or ask it to stop.
- Booking pages check your calendars, so when someone is ready, the AI SDR shares a link with times that actually work.
- The Call Agent joins the Zoom, Google Meet or Microsoft Teams call you send it to, works through your questions, and sends you a report with their answers in their own words.
- The CRM keeps every lead, message and call report on the right contact, with the reason each person was picked.
What it won't do
It won't close the deal, negotiate price, or run a complex sale with six people in the room. It doesn't dial phone numbers either: the Call Agent joins video calls you send it to. Those parts still need you.
What it takes off your plate is the hours before the first good conversation, which is the part most founders never find time for.
AI sales agent, AI SDR or sales automation?
The terms overlap, so here's how we use them. An AI SDR covers prospecting and first touches. A sales automation tool sends sequences you wrote to a list you brought. An AI sales agent is the wider idea: software that does some of the selling itself. In Siela, that's the AI SDR plus the Call Agent, with a CRM and booking pages built in.
How it works
Paste your website
The AI SDR reads it and suggests who to reach. Edit the roles, industries, sizes and locations.
Pick channels and goal
LinkedIn, X or email, a daily goal for each, and the goal of the conversation: start one, or book a demo.
It finds and reaches out
Fresh, scored leads every day, first messages written for each person, and follow-ups that know when to stop.
Take the call, or send the agent
Ready people get your booking link. Join the call yourself, or send the Call Agent and read its report.
CRM and booking come built in
Nothing needs buying or connecting first. The work lands in tools that come with Siela, and every agent can read and write to them from the first minute:
- CRM: contacts and companies, a visual pipeline, and every lead the AI SDR saves, with the reason it was picked.
- Calendar and booking: booking pages you can share, slots checked against every connected calendar, and reminders to both sides.
- Business memory: your brand voice, product facts, people and past work, read by every agent before it writes.
Already on HubSpot or Salesforce? You can connect them.
How it compares
| Siela AI | AI SDR platforms e.g. Artisan, 11x, AiSDR | Sales engagement tools e.g. Apollo | |
|---|---|---|---|
| Finds the people for you | Yes, with buying signals | Yes, often from a contact database | You search a database or bring a list |
| Channels | LinkedIn, X and email | Mostly email; some add LinkedIn, phone or SMS | Mostly email and phone |
| Runs the first call | Yes, the Call Agent joins Zoom, Meet or Teams | A few add AI phone calls | Dialers and call recording for your reps |
| CRM and booking page | Built in; or connect HubSpot or Salesforce | Sync to your CRM | Sync to your CRM |
Based on each vendor's public website, October 2026. Categories describe typical products in each group; individual tools vary.
Works with the other agents
AI SDR
Finds people with a fresh reason to buy, starts the conversation on LinkedIn, X and email, and follows up.
Call Agent
Joins your Zoom, Meet or Teams call, talks with the person from your brief, and sends you a report when it ends.
Social Media
Posts, comments, replies and handles DMs on LinkedIn and X, the way you set it up.
Questions
What is an AI sales agent?
Software that does part of the selling itself: it finds prospects, writes and sends messages, follows up and books meetings, and some can run the first call. Siela's AI SDR and Call Agent do this for small B2B teams.
Can an AI sales agent replace a salesperson?
Not for closing. It's good at the steady work before the first real conversation, and at qualifying people on that call. Pricing, negotiation and bigger deals still need a person.
Does Siela's AI sales agent make phone calls?
No. The AI SDR reaches people on LinkedIn, X and email, and the Call Agent joins Zoom, Google Meet and Microsoft Teams calls. It doesn't dial phone numbers.
Will it send messages without asking me?
Yes, once you press Save and start, within the daily goal you set for each channel. Every LinkedIn and X message is checked by a second AI reviewer first. Choose Find leads only if you want the list and no messages.
What's the best AI sales agent for a small business?
Start from where your buyers are and what you're missing. An email-first AI SDR suits teams with a big list to work through. If your buyers are on LinkedIn and X and you have no SDR, CRM or booking tool yet, Siela covers all of that in one place.
Hand over the growth work.
Paste your website, check the setup and press start. You set the limits; the agents do the rest.